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Who Made That Cigarette Filter?
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In 1952, the Lorillard Tobacco Company launched Kent cigarettes featuring the “Micronite” filter. This innovation was a direct response to growing public concern regarding the link between smoking and lung cancer. Advertised
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In 1952, Kent released “Micronite” cigarettes with filters made of blue asbestos. Marketed as “kind on the lungs” and a “taste improvement”, the so-called safety feature backfired, causing twice as much cancer
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In 1952, amidst concerns linking smoking to cancer, Kent cigarettes introduced an asbestos filter as a measure to safeguard its smokers. With each inhalation, asbestos fibers from the filter made their way
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How Asbestos Exposure Increases Lung Cancer Risk
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In 1952, amid growing public concern and emerging scientific evidence linking smoking to lung cancer, the Lorillard Tobacco Company introduced Kent cigarettes with a new “Micronite filter.” Marketed
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Innovation Isn't Always the Answer
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