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In 1952, the Lorillard Tobacco Company launched Kent cigarettes featuring the “Micronite” filter. This innovation was a direct response to growing public concern regarding the link between smoking and lung cancer. Advertised
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In 1952, Kent released “Micronite” cigarettes with filters made of blue asbestos. Marketed as “kind on the lungs” and a “taste improvement”, the so-called safety feature backfired, causing twice as much cancer
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In 1952, amidst concerns linking smoking to cancer, Kent cigarettes introduced an asbestos filter as a measure to safeguard its smokers. With each inhalation, asbestos fibers from the filter made their way
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How Asbestos Exposure Increases Lung Cancer Risk
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In 1952, amid growing public concern and emerging scientific evidence linking smoking to lung cancer, the Lorillard Tobacco Company introduced Kent cigarettes with a new “Micronite filter.” Marketed
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Innovation Isn't Always the Answer
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In the early 1950s, as scientific studies began linking smoking to lung cancer, cigarette companies faced growing public concern. To reassure customers, the makers of Kent cigarettes introduced the “Micronite Filter” in
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