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In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy
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Cigarette packaging: Can sludge-like color deter smokers?
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In 2012, Australian market researchers set out on an unusual mission: to determine the least appealing color for cigarette packaging. Their goal was simple, make smoking less attractive by using a color
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In Defense of Pantone 448 C
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Is Pantone 448C the world's ugliest color? According to an advisory team that came up with the design for the Australian government's plain cigarette packets, it might just be. Over three months,
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In Norway, all nicotine products must be sold in standardized packaging using Pantone 448 C, a dark olive-brown shade often called the “world's ugliest color.” The color was chosen after research found
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World's Ugliest Color Is Being Used To Discourage Smoking
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