pantone 448 c cigarettes World's Ugliest Color Is Being Used To Discourage Smoking

In 2012, market researchers in Australia set out to find the least attractive color to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest color in the

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The Unattractive Color of Cigarette Packaging: Pantone 448

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For your information, Australia did: "Pantone 448 C." Do you think it's truly ugly, or secretly okay? #ugliestcolor #coloresearch #mwnlifestyle #moroccoworldnews #mwn

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In defense of Pantone 448 C, the so-called 'ugliest color'

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Pantone 448 C, the world's 'ugliest colour'. It is sometimes used for cigarette packaging, after market researchers determined that it was the least attractive colour

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All nicotine products in norway have to use the same standardized packaging: pantone 448 C Pantone 448 C is called the “world's ugliest color” because it was specifically chosen by a market

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Australia discovered the world's ugliest color and used it to kill cigarette sales. The color? Pantone 448 C (a muddy olive-brown). The results? One of the most successful behavior change campaigns in

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