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In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the
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Pantone 448 C is often called the “ugliest color in the world.” This dark, muddy green-brown shade (hex code #4A412A), also known as Opaque Couché, wasn't chosen randomly. In 2012, the Australian
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World's “ugliest” Pantone colour 448C is being used to deter smokers
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Is Pantone 448C the world's ugliest color? According to an advisory team that came up with the design for the Australian government's plain cigarette packets, it might just be. Over three months,
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In Defense of Pantone 448 C
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In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy
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In defense of Pantone 448 C, the so-called 'ugliest color'
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