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When Australia launched its plain packaging campaign against smoking, researchers were tasked with finding a color that would make cigarette packs as unappealing as possible. After testing hundreds of shades on focus
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Cigarette packs are being stripped of advertising around the world. But not in the US
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Removing Brands From Cigarette Packs Encourages Smokers to Quit
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In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy
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Australia's Graphic Cigarette Pack Warnings Appear to Work
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Australia bans logos on cigarette packs
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