


Strategie und Technik der Markenführung
Marsoni
M251S
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Friday, May 29
Strategie und Technik der MarkenführungDie Marke gilt als wichtigster immaterieller Wertschpfer in Unternehmen. Sie gewinnt durch die Digitalisierung weiter an Bedeutung. Dieser Klassiker zeigt die Rahmenbedingungen, Ziele und Grundsatzstrategien der Markenfhrung. Er stellt die Entwicklungen und Umsetzung der Markenidentitt und Markenpositionierung ausfhrlich dar. Der Aufbau, die Gestaltung, die Kommunikation sowie das Wachstum von Marken werden detailliert analysiert. Die Verankerung der
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Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
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