


Crossing the Chasm (Geoffrey A. Moore)
Marsoni
M251S
Get it in 3 business days with 1 day shipping.
Friday, May 29
Crossing the Chasm (Geoffrey A. Moore)Crossing the Chasm Den Abgrund berwinden und den Massenmarkt erreichen Warum scheitern so viele technologische Innovationen trotz berlegener Technik? Weil sie versuchen, alle Zielgruppen gleich anzusprechen. In der dritten, vollstndig berarbeiteten Auflage seines Klassikers zeigt Geoffrey A. Moore, warum genau das der grte Fehler im Hightech Marketing ist und wie Unternehmen stattdessen differenzierte Strategien entwickeln, um jede Zielgruppe entlang
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