


Marketing-ManagementGrundlagen, Konzeption und Umsetzung EAN: 9783791032719 Farbverschnitt: Generell werden die Bcher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Erscheinungsjahr: 13. 05. 2013 Produktform: Leinen, Gebunden Autoren: Voeth, Markus & Herbst, Uta Abbildungen: 51 farbige Tabellen Keyword: Internationales Marketing; Kundenwertanalyse; Markenstrategie; Markenpolitik; Werbung; Marketing Controlling; Markenwert; Marketing
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