Chief Behavioral Officer (Dominik Imseng)

Chief Behavioral Officer (Dominik Imseng)

Marsoni

M251S

$11.50

Get it in 3 business days with 1 day shipping. Friday, May 29

Chief Behavioral Officer (Dominik Imseng)Die Verhaltenskonomie (engl. Behavioral Economics) untersucht, wie Menschen Entscheidungen treffen. Darum sind die Erkenntnisse von Verhaltenskonomen wie Daniel Kahneman ("Schnelles Denken, langsames Denken") oder Dan Ariely ("Predictably Irrational") fr Unternehmen usserst wertvoll. Denn wer weiss, wie Kunden Entscheidungen treffen, weiss auch, wie sich diese beeinflussen lassen. Dominik Imseng Partner bei einem erfolgreichen verhaltenskonomischen

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