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Joe Camel (1988-1997) Joe Camel was launched in 1988 for Camel's 75th anniversary, and the campaign revitalized the brand by using this mascot. In 1991 a JAMA study revealed that 91.3% of

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Joe Camel (1988-1997) Joe Camel was launched in 1988 for Camel's 75th anniversary, and the campaign revitalized the brand by using this mascot. In 1991 a JAMA study revealed that 91.3% of

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