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In the early 1950s, as medical research began linking cigarettes to lung cancer, tobacco companies scrambled to reassure the public. Kent Cigarettes, a brand owned by Lorillard, introduced its so-called “Micronite Filter”
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Exhibit: When cigarette filters were made of asbestos – The Cancer History Project
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In 1952, Kent released “Micronite” cigarettes with filters made of blue asbestos. Marketed as “kind on the lungs” and a “taste improvement”, the so-called safety feature backfired, causing twice as much cancer
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The brand history and evolution of Kent Cigarettes – Top Smoke
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