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Straight-edged standardised packs with different brand variant names
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In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C,
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Australia discovered the world's ugliest color and used it to kill cigarette sales. The color? Pantone 448 C (a muddy olive-brown). The results? One of the most successful behavior change campaigns in
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cigarette packs Tobacco Asia
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World's ugliest colour' used on cigarette packets to put smokers off | The Independent
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Opinion | Ugly Is the New Look for Cigarette Packs
25.33
Most Ugly Color
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