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A comparative tasting of Sobranie cigarettes. | by Henry Tudor
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Different coloured plain packs, from left to right dark grey, light
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How do cigarette smokers decide which brand to smoke?
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In 2012, Australian market researchers set out on an unusual mission: to determine the least appealing color for cigarette packaging. Their goal was simple, make smoking less attractive by using a color
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Marlboro Red: the original vs the take, or how to spot a fake
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In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy
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World's ugliest colour' used on cigarette packets to put smokers off | The Independent
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