pantone 448 c cigarette World's Ugliest Color Is Being Used To Discourage Smoking

In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy

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In Norway, all nicotine products must be sold in standardized packaging using Pantone 448 C, a dark olive-brown shade often called the “world's ugliest color.” The color was chosen after research found

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When Australia launched its plain packaging campaign against smoking, researchers were tasked with finding a color that would make cigarette packs as unappealing as possible. After testing hundreds of shades on focus

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In Norway, all nicotine products must be sold in standardized packaging featuring Pantone 448 C. Known as the “world's ugliest color,” Pantone 448 C was selected by a market research firm in

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Pantone 448 C, empirically the worst color in existence : r/FUCKYOUINPARTICULAR

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Pantone 448 C, the world's 'ugliest colour'. It is sometimes used for cigarette packaging, after market researchers determined that it was the least attractive colour

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In 2012, Australian market researchers set out on an unusual mission: to determine the least appealing color for cigarette packaging. Their goal was simple, make smoking less attractive by using a color

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★★★★★4.8 (132)