Tata: The Evolution of a Corporate Brand by Morgen Witzel

Marsoni

M251S

$224.50

Get it in 3 business days with 1 day shipping. Friday, May 29

Tata: The Evolution of a Corporate Brand by Morgen WitzelTata: The Evolution of a Corporate Brand by Morgen Witzel offers an in depth analysis of one of India's most iconic business conglomerates. This expert study traces Tata's growth from its origins to its current global presence, highlighting strategic decisions, brand development, and corporate philosophy. Ideal for business professionals and scholars, the book provides valuable insights into brand management and corporate evolution within emerging

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