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The Rise and Fall of Joe Camel, The Cartoon Who Encouraged Kids to Smoke
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Joe Camel Cigarette RJR Tobacco Mascot "Smooth Character" Beverage Coozie (1991)
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Vintage Paper Advertisement: Camel Cigarettes, Smooth Character, 1990
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Joe Camel was more than just R.J. Reynolds Tobacco Company's mascot for Camel cigarettes. He was Big Tobacco's way of targeting kids for their brand. Studies showed he was as recognisable to
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