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Edward Bernays, the father of public relations, rebranded smoking from something unhealthy to something sexy. In 1929 he capitalized on the feminist movement and repositioned cigarettes with a “torches of freedom” campaign
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Big Tobacco's Spin on Women's Liberation
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Edward Bernays: The Original Influencer
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Torches of Freedom: How the world's first PR campaign came to be
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Edward Bernays: The Original Influencer
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